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  • Writer's pictureEko Lance


Image depicting a blockchain community manager engaging with a diverse group of individuals in a virtual environment.

Do you see yourself as a conversation starter and help desk to a person or groups? If yes, then here is a chance to dive into the exciting world of web3 and contribute to building vibrant communities by knowing how to become a blockchain community manager.

In 2022, Glassdoor Economic Research on “The Future Of Jobs” records that; “the demand for jobs in web3, including community managers, has seen a significant surge in recent years. It further states that job postings for blockchain-related positions have increased by a staggering 621% between 2020 and 2023”.

This data proves the growing need for skilled and passionate professionals who can effectively manage and build communities within the blockchain ecosystem. In this article, we will dive into;

  • Benefits of blockchain community management and how to get started.

  • How to get blockchain community management Jobs as a beginner.

  • Unavoidable struggles and how to overcome them as a crypto community manager.

What are the Roles of a Blockchain Community Manager

A community manager in crypto, DeFi, NFT, web3, and any other related blockchain technology field is a professional who manages the online community of a company.

They are knowledgeable about blockchain technology, and they use their knowledge to engage with the community to promote the company's products and services.

Most companies are building communities, as it became recognized as the legitimate tactic for ICOs to sell out on their sale day. The crypto community managers of these communities will have to follow and create crypto charts to track the market and stay up-to-date on the latest trends. This implies that community managers should have a good understanding of initial coin offerings (ICOs) and the risks and rewards of investing in cryptocurrency.

Now that you understand who a blockchain community manager is, here are 7 key roles of the job

  • Engage with the community on social media, forums, and other online channels

  • Organize and moderate discussions on the community platforms

  • Collaborate with the content team to create and share valuable content for the community.

  • Identify and block spammers and scammers.

  • Promote the company's products and services to the community.

  • Monitor the market and identify trends.

  • Motivate community members to take required actions, like–inviting their friends.

  • Grow the community by coming up with growth strategies.

Required Skills of a Blockchain Community Manager

Aside from managing people, high-quality blockchain community management is easily the most crucial task to undertake for any blockchain project and thus requires the following skill;

  • Basic Technical knowledge: This requires a keen interest and passion to learn about blockchain technology and related fields.

  • Excellent communication and writing skills: This is the ability to communicate and write clearly and concisely, use correct grammar and spelling, and tailor your writing to your audience. Be persuasive, and engaging, and use evidence to support your claims.

  • Social media skill: the ability to get involved in the cryptocurrency community. Engage in platforms where blockchain-related companies have their audience. E.g– Discord, Telegram, Reddit, Twitter, Steemit, Bitcoin Talk, medium, etc

  • Marketing ability: Here you must understand the needs and wants of target audiences, develop creative and effective marketing messages, select the right marketing channels, and measure the effectiveness of marketing campaigns.

  • Organizational relationship-building skills: There are different organizational relationship-building skills like; respect, problem-solving, communication, trust, etc. You should be able to build and maintain positive relationships with people within a community.

Benefits and Salary of a Crypto Community Manager

In May 2022, PayScale provided salary insights for community managers in the cryptocurrency industry, indicating that the average annual salary ranges from $45,000 to $89,000.

According to industry research and web3 job market analysis, crypto community managers typically earn an average salary of $61,000 per year. However, it's important to note that salaries can vary based on factors such as experience, location, and company size.

Some benefits are;

  • Flexible work hours: while this is true based on the fact that you can work from anywhere, note that; Community managers who are responsible for a small or just one community may have more flexibility in their work hours. However, community managers who are responsible for large or more than one community may have less flexibility in their work hours and location. This is because large communities are typically more active and require more attention.

  • Options to get paid in digital currency and assets

  • Opportunities to work and be a part of a growing project.

How to Get a Blockchain Community Manager Job

A young crypto community manager, working remotely in a workspace

One of the FAQs by beginners in the web3 job market space is how to apply for a crypto community manager job. The best actions you can take to increase your chances of getting your first web3 job is to research and reach out to blockchain start-ups

This practice can be a fruitful approach to securing a community management job. By conducting thorough research, personalizing your outreach messages, emphasizing your value proposition, and showcasing your industry knowledge, you can position yourself as a valuable asset to these emerging companies.

For example; you can leverage platforms like CoinMarketCap and engage directly with project admins to showcase your skills and value as a community manager. Here are the steps to take;

Step 1: Visit

Step 2: Go to the “Recently Added” Section

Step 3: Explore and engage in the Community Channels-Twitter, Telegram, and Discord.

Step 4: Contact the Admins: Introduce yourself and highlight your relevant skills and expertise in community management. Emphasize how you can contribute to effectively managing and growing their community.

Step 5: Showcase Your Value: it is important to convey your enthusiasm and dedication to supporting your project.

Step 6: Negotiate Compensation: In many cases, crypto projects are willing to pay for community management services. But if they want you to start as an intern, then seize the opportunity to prove your ability. After which you can discuss compensation with the project admins, Some projects may offer weekly remuneration, such as $100, for your contributions.

Here are more tips on how to research and reach out to these start-ups

  • Use social media to connect: lookout for opportunities in the comment section. Asides that many startups are active on social media, some people dump job opportunities in comment sections. You can use these platforms to engage, connect and take advantage of web3 job opportunities.

  • Attend industry events and Network: This is another great way to meet people which cannot be overemphasized. Networking is a great way to find job opportunities and learn about new projects. Attend industry events, connect with people on social media, and reach out to people who work in the blockchain industry.

The Challenges of Blockchain Community Management and How to Overcome Them

Now that you are equipped with the necessary knowledge, and ready to take action and apply these steps to multiple projects. Outlined below are the various challenges you might face as a Community Manager and we also discussed ways you can overcome them.

  • Hackers and security issues: Most new crypto projects are prone to hackers. When members face security issues, the community managers are blamed for them, making them subject to accusations. Most often, some of these hackers present themselves as buyers or members of the community.

Solution: As a community manager, do your own research (DYOR) about any new company. Check if it is licensed for funds and has a secured server.

Be careful with your device and the platforms you belong to. As the saying goes; "you are your first 12 recovery passwords”. While the company does its part to be secured, ensure to do yours.

Also, As a crypto community manager, you must identify and weed out spammers and scammers from the community.

  • Technical complexity: Technology as a whole can be a complex subject, which can make it challenging for beginners in the community management field to communicate effectively.

Solution: Educate yourself on the blockchain project you’re building a community for and follow the latest developments in the field. To further help you navigate through; take a blockchain community management course, and get trained by experts who can help translate complex concepts into more digestible form.


To become a successful blockchain community manager in Web3; learn communication, growth strategies, and tips to impact and grow a community. While we think you’re ready to take the plunge, explore different projects, and unlock exciting opportunities as a community manager in web3, you cannot ignore the benefit of taking a proper blockchain community management course with EkoLance to help you on a smooth transition.

In addition, EkoLance launched an 8-week course for people seeking a career in the blockchain ecosystem as a community manager. The goal was to help potential blockchain community managers access the blockchain community management course and get jobs after they finish the training.

About EkoLance

EkoLance is a Web3 skill-training and recruitment company that equips you with the knowledge and skills needed to meet the specific requirements of your preferred career in the blockchain industry. In addition to providing skill training, we partner with global tech companies in finding and hiring qualified candidates from our talent pool.

Click here to download EkoLance’s guide on the topic “5 Steps to Start a Career in the blockchain space.”

For updates about our training and other important developments within EkoLance, follow us on our social handles below.

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