WEB3 JOB3: HOW TO BECOME A BLOCKCHAIN CONTENT CREATOR
If you have a keen interest in emerging tech such as; NFTs, web3, AI, web3, and the metaverse then becoming a blockchain content creator is one of the many ways to hop into the moving train that is shaping the future of technology.
Blockchain content creation is a great way to educate people about blockchain technology and other related fields. You’re responsible for creating informative and engaging articles, podcasts, blog posts, white papers, social media content, and videos.
According to a report by LinkedIn, the demand for blockchain and web3 jobs has increased by 2,000% since 2020. This surge in demand for blockchain talent is a testament to the growing importance of this technology and the need for skilled professionals who can help organizations harness its potential.
Becoming a blockchain content creator is an exciting and rewarding career choice, having opportunities for growth and exposure to cutting-edge technology. In this article, we'll take a closer look at;
The roles of a blockchain content creator
What it takes to become a blockchain content creator
Blockchain content creator skills and knowledge you'll need to succeed in this field.
Best ways to begin your career in the blockchain job market
So, if you have a knack for this career path, read on.
Who is a Blockchain Content Creator?
A blockchain content creator specializes in creating content about blockchain technology. This type of content can cover related technology fields like; cryptocurrency, web3, NFT, DeFi, AI, etc. This means as a content creator in blockchain, you can niche down as a Crypto Content Writer, Web3 Content Marketer, or Web3 Content Strategist.
"Blockchain technology is transforming the way businesses operate and opening up new possibilities for innovation. To fully realize these opportunities, companies need individuals who can produce high-quality content that explains the technology in an accessible and engaging way”.
What Are The Roles Of A Blockchain Content Creator?
One most frequently asked questions from people seeking to know about the blockchain job market are; what does a blockchain content creator do?
Major roles as a Blockchain Content Creator are:
Stay Informed: As a blockchain content creator, it's essential to stay updated with the latest advancements in the ever-evolving tech space, particularly within the blockchain niche. Keep yourself well-informed by reading industry news, exploring white papers, attending global conferences, and following influential thought leaders in the field. This diligent research will enable you to produce relevant, informative, and up-to-date content for your audience.
Create engaging and informative content: This means tailoring your content to the specific needs of your audience through media platforms like podcasts, blog posts, youtube, LinkedIn articles, Twitter Spaces, and more. Whether you’re a crypto content creator, web3 content writer, or a course creator in blockchain; craft content that appeals to both beginners and experts in the blockchain space.
In addition to these key responsibilities, your job as a blockchain content creator may also include the following:
Developing and executing content marketing strategies- creating content calendars, setting goals, and tracking results.
Managing social media accounts. You will create and schedule posts, engage with followers, and respond to comments.
Creating and managing email newsletters. This includes writing and designing emails, collecting subscribers, and sending out newsletters.
Working with other departments to create cross-platform content. This involves working with developers to create educational content creator courses or working with the marketing department to create promotional content.
While it is important to know what the job of a blockchain content creator is, mastering them will also help you become a successful and sought-after professional in the industry.
Salary and Skills Of Blockchain Content Creator
In 2022, Web3.career reports that the average salary for a content creator in the blockchain industry is around $60k - $120k per year. However, the salary you earn depends on some factors like; company size, role, location, company requirements, and level of experience.
Be aware that just like any other blockchain career, there are Skills Required to be a Successful Blockchain Content Creator. These include:
Passion for blockchain technology
Excellent research skills
Strong persuasive writing and editing skills.
Ability to articulate your thought in audio and video format
Analytical skills with creativity and imagination.
Marketing knowledge -understanding digital marketing techniques, such as; SEO, social media marketing, and content promotion.
Ability to work independently and collaboratively as part of a team.
How To Start And Build Your Portfolio As a Blockchain Content Creator
Building a blockchain content creator portfolio requires your time, dedication, and effort, but it's worth it. With hard work, you can build a successful career in this growing field. Here are 5 steps to kick-start your journey;
1. Learn About Blockchain Technology and The Required skills of a blockchain Content creator
Understanding Blockchain at the base level is one important step to take, as you can't create content about something you don't understand. Ensure to take advantage of the many resources available online like; beginners' ebook guide, blockchain discord communities, and youtube videos to help you learn about blockchain technology.
Also, there is a need to be able to create clear, concise, and engaging content. If you're not confident in your speaking and writing skills, take a content creation course, or join a writing class/group.
2. Choose Your Niche And Target Audience
When choosing a niche, it's important to consider your target audience and their pain point. Once you have a general idea of your niche, research to identify gaps and opportunities within that area.
Ask questions like; What kind of content would be most valuable to them within your chosen niche? For instance, if you're interested in web3 marketing, you may want to focus on creating content around major struggles and the solutions web3 start-ups face when trying to market their products. Ultimately, choosing a niche requires a balance between your interests and your audience's needs.
3. Create a Portfolio Website
As a beginner, you may not need to start with a professional website, but if you can, why not? This can help excellently showcase your work and service to attract potential clients.
Aside from building a website, another best option for starters is to create a one-page about-me website. Tools like, about me, link tree, and Milk shake– help you create a one-link bio and share everything you create and curate from your LinkedIn or other social media profile. This should include a bio, resume, samples of your work, and links to your LinkedIn or Twitter profile. Make sure to always update it if need be.
4. Offer Quality, Free/ Discounted Content
To build a portfolio, you need to have a body of work that showcases your skills and builds credibility that will attract potential clients. You can start by publishing blog posts or articles on your blog or platforms like Medium, Twitter, substack, or LinkedIn.
When starting, it can be challenging to attract clients without a portfolio. You can consider offering your services for free or at a discounted rate to build your portfolio and gain some experience. Look for blockchain startups, or other individuals who might need a content creator. You can also read this e-Book guide on how to look out for internships and opportunities in the web3 job market.
5. Build your Network
The importance of building relationships cannot be overemphasized. It opens up opportunities for you to showcase your content creation skills and build your portfolio. You never know who might be looking for a skilled blockchain content creator.
Attend key events and conferences, and connect with other blockchain enthusiasts on social media by engaging in the comment section and sending cold DMs. This will help you stay up-to-date and allow you to collaborate with other content creators.
The Challenges of Becoming A Blockchain Content Creator and How to Overcome Them
Almost every life process comes with its challenges. But regardless, it can be figured out. With the right mindset and support network, it leaves a fulfilling experience for individuals who are willing to grow.
Here are a few challenges you will face in the blockchain content creation space and solutions to help you navigate them
Technical complexity: Technology as a whole can be a complex subject, which can make it challenging for newbies to create content that is both accurate and accessible to a non-technical audience.
Solution: Continually educate yourself on the latest developments in the field, and collaborate with technical experts who can help translate complex concepts into more digestible form.
Content creation is time-consuming. As a blockchain content creator, you will spend 95% of your time creating valuable content. This can be challenging, especially if you’re doing a free job.
Solution: To make it easier, you must be passionate about your job and accept that your job is to produce valuable content.
It can be difficult to stand out from the crowd: There are many blockchain content creators out there, so it can be difficult to get noticed.
Solution: Find a way to make yourself stand out from the crowd. Be original, and establish your voice based on your strengths to stand out in a crowded field on platforms like Twitter and LinkedIn.
Finally, it can take months of consistent content creation before anyone notices or cares, therefore Persistence is key. keep creating and promoting your content even when it seems like no one is paying attention. Over time, you will build an audience and become known for your expertise, which can lead to paid opportunities.
The blockchain content creation space is a growing field with a lot of potential for creators who are passionate about cryptocurrency. If you have the drive, but lack the skill and support to start– EkoLance has got you.
EkoLance organized a six-week blockchain content creator training for professionals who want to build a blockchain content creation career. To read more about the summary of this training, click here.
EkoLance is a Web3 skill-training and recruitment company that equips you with the knowledge and skills needed to meet the specific requirements of your preferred career in the blockchain industry. In addition to providing skill training, we partner with global tech companies in finding and hiring qualified candidates from our talent pool.
Click here to download EkoLance’s guide on the topic “5 Steps to Start a Career in the blockchain space.”
For updates about our training and other important developments within EkoLance, follow us on our social handles below.